Scenario 11-5

Scenario 11-5
The local student chapter of the American Marketing Association (AMA) is preparing to begin a new student membership drive. Previously, these efforts have focused on merely making incoming students aware of the existence of the chapter and making announcements about upcoming events in classes. The student AMA officer team wants the chapter to double in size during the upcoming school year. While this seems like an overly ambitious objective, several of the officers are students in a marketing communications class that teaches sales promotion techniques. These students have argued at several recent meetings that the proper use of sales promotion can help the chapter to accomplish this goal.
-(Scenario 11-5) Students who normally attend the first meeting are also offered a ball cap with the logo of the chapter embroidered on it. This is an example of a ____.

A) price-off deal
B) free premium
C) self liquidating premium
D) coupon