Scenario 11-7
You are a media planner at a small advertising agency. Since it is Friday, you decide to take a long lunch, returning to your office around 2:30 PM. When you get back to your desk, there is a stack of messages waiting for you from account executives about pressing client issues. You must answer them all before you get to start your weekend.
-(Scenario 11-7) One message says that a client needs to reach consumers with a message that speaks to the desire "eat right now." The client has fast-food restaurants along a major freeway. Of course, since it's Friday, the client has already gone home for the day, so you leave a voice mail for the client saying that you'll call Monday to discuss the use of

Question

Quizplus · Accepted Answer

The client's fast-food restaurants are along a major freeway, so outdoor advertising like billboards would be the best choice to reach consumers with a message that speaks to the desire to eat right now. Billboards have the advantage of being highly visible to commuters and can convey a quick, attention-grabbing message. Directory advertising, event sponsorship, and P-O-P advertising would not be as effective in reaching consumers on the move in this scenario.

Scenario 11-7 You Are a Media Planner at a Small Advertising Agency