Scenario 11-7
You are a media planner at a small advertising agency. Since it is Friday, you decide to take a long lunch, returning to your office around 2:30 PM. When you get back to your desk, there is a stack of messages waiting for you from account executives about pressing client issues. You must answer them all before you get to start your weekend.
-(Scenario 11-7) An account executive has sent a memo saying that a client is quite pleased the with the results of the network TV buy that you made the previous month. Now client would like to use a support media to target the specific geographic areas that have shown the strongest results. You fire off a note stating that

Question

Quizplus · Accepted Answer

Since the client wants to target specific geographic areas, a suitable support media would be one that can reach the audience locally. Billboard advertising, transit advertising, and directory advertising can all achieve that objective, so it is best to recommend all three options to the client. This provides the client with a range of alternatives to choose from, depending on their budget, target audience, and marketing goals. It is also important to note that direct advertising may not be the best option in this case since the client wants to use support media, which typically has broader reach and lower cost per impression compared to direct advertising.

Scenario 11-7 You Are a Media Planner at a Small Advertising Agency