Scenario 11-7 You Are a Media Planner at a Small Advertising Agency

Scenario 11-7
You are a media planner at a small advertising agency. Since it is Friday, you decide to take a long lunch, returning to your office around 2:30 PM. When you get back to your desk, there is a stack of messages waiting for you from account executives about pressing client issues. You must answer them all before you get to start your weekend.
-(Scenario 11-7) A client calls insisting that their billboard campaign is not working because no one is seeing the billboards - that construction is routing traffic away from the routes three of his billboards are on. You drive out to the locations of all three and report back that this is true in only one instance, but that you will require the media buying firm to discontinue that board and refund that portion of your media costs. How did you ascertain these facts?

A) By doing a wikipedia search of billboards in the locations mentioned by the client
B) By "riding the boards" yourself
C) By reading Nielsen ratings for billboards in the geographic area of your client's campaign
D) By phoning relatives where these billboards are and asking about local traffic patterns