Scenario 11-7 You Are a Media Planner at a Small Advertising Agency

Scenario 11-7
You are a media planner at a small advertising agency. Since it is Friday, you decide to take a long lunch, returning to your office around 2:30 PM. When you get back to your desk, there is a stack of messages waiting for you from account executives about pressing client issues. You must answer them all before you get to start your weekend.
-(Scenario 11-7) A very successful small business in NYC customizes the exteriors of blackberries using designs created by famous fashion designers and other artists. Its customers are high end executives mostly on Wall Street for whom having a one-of-a-kind blackberry designed by an art world icon offers the benefit of very classy one-upsmanship on colleagues. The business marketing owner (also the CEO) wants to do some not-too-expensive advertising that will nevertheless reach this special target audience. You suggest

A) a full-color full-page ad in the in-flight magazines of American, United and Continental airlines to save production cost but still reach business travelers
B) transit ads and signage on train platforms for the commuter lines between wealthy NY and Connecticut suburbs to Wall Street since this is the most common mode of transport to work for this target audience.
C) television ads on business roundtable shows like Wall Street Week
D) a banner to be flown behind a small aircraft over Martha's Vineyard during the three big summer holidays: Memorial Day, 4th of July and Labor Day.