Scenario 11-1 When One Runs a World Wide Web Word Search of Search

Scenario 11-1
When one runs a World Wide Web word search of the term sales promotion, the result is more than 700,000 matches. The list of links is as diverse as it is extensive. A click of a mouse button can bring you to the home page of a wide variety of full-service Sales Promotion Agencies providing strategic promotion planning and promotion development/implementation with emphasis on retail grocery products.
-(Scenario 11-1) One of the tie-in packages offered by Co-op Promotions gives companies the opportunity to place a sample or a coupon inside 2 million Hamilton Beach/Proctor Silex toaster and toaster oven packages. Which of the following should not be considered a downside to a couponing program like this?

A) There is no way to prevent current users from redeeming coupons for products they would buy anyway.
B) Fraud and misredemption are chronic, costly problems.
C) It does not allow a company to give price-sensitive customers a discount while selling the product at full price to other customers.
D) The timing of redemption is difficult to control.