A possible downside of branded entertainment as an IMC tool is the possibility of oversaturation when every brand's marketing manager figures out what a good idea it is.
Correct Answer:
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Q1: Authenticity of a brand being integrated with
Q2: Event sponsorship is a supportive component of
Q3: The keys to success of any IMC
Q5: Instead of making direct comparisons to traditional
Q6: NASCAR aggressively bills itself as the best
Q7: Unlike for television where consumers want to
Q8: NASCAR fans are three times more likely
Q9: The objective underlying the coordination of supportive
Q10: Branded entertainment refers only to sponsorships of
Q11: NASCAR has yet to understand the marketing
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