The objective underlying the coordination of supportive media is to achieve a synergistic effect.
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Q4: A possible downside of branded entertainment as
Q5: Instead of making direct comparisons to traditional
Q6: NASCAR aggressively bills itself as the best
Q7: Unlike for television where consumers want to
Q8: NASCAR fans are three times more likely
Q10: Branded entertainment refers only to sponsorships of
Q11: NASCAR has yet to understand the marketing
Q12: Because traditional media are not enough in
Q13: The "new order" of using media strategically
Q14: The term "Madison & Vine" refers to
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