Mega brands has some salespeople that call on wholesalers, large retail chains, and small retailers. Mega brand has structured the salesforce by

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Mega brand has structured its salesforce based on the type of customers they call on, which includes wholesalers, large retail chains, and small retailers. This approach is known as customer segmentation, and it enables the sales team to tailor their approach to best meet the needs of each customer group. This can lead to more effective selling and ultimately drive more sales for the company. Structuring the sales team according to product lines or geographic territories may not be as effective in this case, as the focus is on the type of customer rather than the product or location. Channel power may also be a consideration, but it is not mentioned in the scenario provided.

Mega Brands Has Some Salespeople That Call on Wholesalers, Large