To perform an attitude change study, it is necessary to measure the attitudes of consumers before they are exposed to an advertisement.

Question

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To evaluate an attitude change, it is important to measure the initial attitude of the target audience before they are exposed to any persuasion attempts, such as advertising. This helps to determine the effectiveness of the ad campaign in changing attitudes towards the product, service or brand being promoted.

To Perform an Attitude Change Study, It Is Necessary to Measure