____________ is a more broad-based research approach that relies on data collection methods that are more qualitative than quantitative and include the use of videotape, audiotape, and photography in an effort to investigate an issue more holistically.

Question

Quizplus · Accepted Answer

The description provided best fits the research approach of naturalistic inquiry, which emphasizes on collecting qualitative data through methods like videotaping and photography to gain a holistic understanding of the issue. Account planning is a form of market research that focuses on creating a customer-focused strategy for advertising and marketing. A theater test is a type of market research that places potential consumers in a movie theater setting to measure their reactions to a film or advertisement. Psychogalvanometer research is a type of quantitative research that measures changes in skin conductivity as an indication of emotional responses.

____________ Is a More Broad-Based Research Approach That Relies on Data