Big Burgers runs a promotional campaign stressing the warm feeling you will receive from eating in the restaurant. The campaign is called MORE! The objective is to have everyone feeling that Big Burger is their burger place rather then achieving some more rationale change in beliefs. Research later shows that consumers polled do closely identify with Big Burger and just feel better about it then the competition. The campaign has succeeded against the objective of

Question

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The campaign's objective was to attach feelings and emotions to the brand, which was successfully achieved according to the research findings. The campaign did not focus on imparting knowledge or shaping attitudes towards the brand.

Big Burgers Runs a Promotional Campaign Stressing the Warm Feeling