A dummy advertising vehicle is
A) a really bad ad that should never have been produced.
B) an ad that ran in the wrong medium.
C) a pretest message technique where research tries to identify specific thoughts that may have been generated by an ad.
D) a mock-up of a magazine that contains editorial content and advertisements.
Correct Answer:
Verified
Q23: The basic premise behind a recall test
Q24: Before committing to the expense of a
Q25: Big Burgers runs a promotional campaign that
Q27: Pursuing message evaluation with experimentation in the
Q29: Physiological measures suffer from some drawbacks. Which
Q30: The main purpose of pretesting an advertisement
Q31: Joe, the brand manager for Mega brands
Q32: Physiological measures include all of the following
Q33: Message testing research comes in different types:
Q44: The measurement of Web audience that is
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