Message testing research comes in different types: _________ research occurs before an ad is placed and ___________ research occurs during and/or after the ad has run.

Question

Quizplus · Accepted Answer

Pretest research occurs before an ad is placed to evaluate its effectiveness and make any necessary changes before launching it. Post-test research, on the other hand, occurs during or after the ad has run to evaluate its impact and effectiveness. Therefore, option A is the correct choice. Option B and C do not accurately describe message testing research types, and option D is incorrect as it flips the order of the two research types.

Message Testing Research Comes in Different Types: _________ Research Occurs