Which of the following types of pretest message research tries to identify specific thoughts that occur during an individual's exposure to a specific ad?

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Thought listing is a type of pretest message research that involves asking participants to write down their thoughts as they are exposed to a specific ad. This helps to identify specific thoughts that are associated with the ad, which can then be used to improve the effectiveness of the ad. Attitude-change studies, communications studies, and theatre testing are all types of pretest message research, but they do not specifically focus on identifying specific thoughts that occur during exposure to an ad.

Which of the Following Types of Pretest Message Research Tries