Single-Source Tracking

Single-source tracking

A) measures identify the extent to which a sample of consumers has potentially been exposed to multiple promotional messages and the effect those messages have had on their behaviors.
B) looks at each, single, individual element of the promotional effort and then uses the total to judge overall IMC effectiveness.
C) is based on one-to-one marketing and assumes that effectiveness in this context is best determined one consumer at a time.
D) is a ratings service provided by ACNielsen.