P-O-P materials effectiveness is measured

Question

Quizplus · Accepted Answer

The effectiveness of P-O-P materials is typically measured based on sales, as their primary purpose is to increase sales and drive product awareness. Other metrics, such as retailer receptivity or display duration, may be considered as secondary factors, but ultimately the success of P-O-P materials is evaluated based on their impact on revenue. Telephone surveys of recall by shoppers may also be used to evaluate the effectiveness of P-O-P materials, but this is generally less reliable than sales data.

P-O-P Materials Effectiveness Is Measured