Nestle has distributed a coupon in the Sunday newspaper. A reasonable means of evaluating the effectiveness of this promotion is

Question

Quizplus · Accepted Answer

Tracking the redemption rate of the coupon is the best way to evaluate the effectiveness of the promotion as it directly measures how many consumers were actually motivated by the coupon to purchase Nestle products. Polling retailers for store traffic counts, evaluating the amount of product reordered by retailers, and conducting a post-test attitude-change study may all provide some information about the promotion, but none of these methods directly measure the impact of the coupon on consumer behavior.

Nestle Has Distributed a Coupon in the Sunday Newspaper