Mike is a retail buyer. He runs a rack of shirts on sale at 33% off. The most likely way he will measure the effectiveness of this promotion is by

Question

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Evaluating the sales of the promoted item is the most direct and common way to measure the effectiveness of a retail promotion. It provides concrete data on how many units were sold and how much revenue was generated during the promotion. Asking consumers to fill out a survey, conducting a test/retest, or performing a split-list experiment may also provide insights, but they are not as direct and may not accurately reflect the actual impact of the promotion on sales.

Mike Is a Retail Buyer