____________ takes advantage of the marketer's real or perceived uniqueness on elements such as design or after-sales services.

Question

Quizplus · Accepted Answer

The term "differentiation" refers to the process of setting a brand or product apart from its competitors by emphasizing unique features or benefits. By taking advantage of their distinct qualities, marketers can create a sense of value and appeal that competitors cannot easily replicate. This can include elements such as design, quality, performance, or after-sales services, which may be perceived as superior by customers.

____________ Takes Advantage of the Marketer's Real or Perceived Uniqueness