The quest for cost savings and improved transportation and transfer methods has allowed some marketers to concentrate customer service activities rather than have them present in all country markets.
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Q15: In pursuing cost leadership, the global marketer
Q16: Strategic Business Units represent groupings based on
Q17: Institutionalization reflects a business orientation based on
Q18: Executing global account management takes an account
Q19: A global strategy does not imply that
Q21: During the _ stage of strategy planning,
Q22: _ takes advantage of the marketer's real
Q23: When marketers plan on a country-by-country basis
Q24: One of the side benefits for international
Q25: When a company uses resources accumulated in
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