Strategic Business Units represent groupings based on product-market similarities.
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Q11: Many industries have become global industries. Which
Q12: Leading companies, by their very actions, drive
Q13: Two of the most powerful globalization drivers
Q14: Mininationals are consortiums of companies (like Chambers
Q15: In pursuing cost leadership, the global marketer
Q17: Institutionalization reflects a business orientation based on
Q18: Executing global account management takes an account
Q19: A global strategy does not imply that
Q20: The quest for cost savings and improved
Q21: During the _ stage of strategy planning,
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