If a company reacts to a saturated domestic market by entering the international market in order to combat declining domestic sales, this tends to shorten the lifecycle of the product.

Question

Quizplus · Accepted Answer

Entering the international market can help a product reach a new customer base and extend its lifecycle. It may also create opportunities for product adaptation and innovation. Therefore, entering the international market does not necessarily shorten the lifecycle of a product.

If a Company Reacts to a Saturated Domestic Market by Entering