The primary outside influence on a firm's decision to become international is the influence of new movie releases that allow foreign nationals an opportunity to see the product being used in an environment similar to their own.

Question

Quizplus · Accepted Answer

The statement is not true. The primary outside influence on a firm's decision to become international is typically market demand, competition, access to resources, and regulatory considerations, among other factors.

The Primary Outside Influence on a Firm's Decision to Become