In small and medium-sized firms, the initial decision to export is usually made by the president, with substantial input provided by:

Question

Quizplus · Accepted Answer

The marketing department would provide valuable input on whether there is a demand for the company's products or services in foreign markets, the competitive landscape, and the best entry strategies. The president might also consult with other advisors, but the marketing department would likely have the most relevant information.

In Small and Medium-Sized Firms, the Initial Decision to Export