The primary external influence on a firm's decision to become international is:

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The most common external influence on a firm's decision to become international is foreign demand. When a firm identifies a foreign market where demand for its products or services exists, it may consider expanding its operations to that market. This can provide the firm with access to new customers and revenue streams, and help it diversify its operations. However, other external factors, such as government incentives or mandates, may also play a role in a firm's decision to go international.

The Primary External Influence on a Firm's Decision to Become