The term Brand refers to a recorded or imbedded universal product code number that is scanned by importers and exports to electronically establish links to resources in inventory.

Question

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The statement is incorrect. The term Brand refers to the name, term, design, symbol, or other feature that identifies a product or service as distinct from those of other firms. It represents the reputation and image that a company creates for its products or services in the minds of consumers. Universal product code (UPC) is a set of symbols that is used to uniquely identify a product in the marketplace.

The Term Brand Refers to a Recorded or Imbedded Universal