When an international marketer is trying to gain customer's approval, product decision of consumer-products are affected by:
A) wind.
B) local behavior, tastes, attributes and traditions.
C) boundaries.
D) GPS satellites.

Question

Quizplus · Accepted Answer

When marketing consumer-products across international borders, local behavior, tastes, attributes, and traditions are important factors that can significantly impact product decision. Adapting to the cultural differences of each market can ensure that the product is accepted and resonates with the local consumers. Therefore, considering local preferences and cultural nuances while making product decisions is essential for gaining customer approval in international markets. Wind, boundaries, and GPS satellites are not factors that directly affect product decisions in consumer-products marketing.

When an International Marketer Is Trying to Gain Customer's Approval