Differentiation is a marketing method to:
A) get different customers to try the product.
B) achieve lasting market penetration through assumption.
C) dilate the market forces with excessive distribution.
D) help consumers distinguish between competing brands.

Question

Quizplus · Accepted Answer

Differentiation is a marketing method used by companies to make their products or services stand out from competitors. By highlighting unique features or benefits of their product, companies aim to help consumers distinguish between competing brands. Therefore, the correct choice is D, which states that differentiation helps consumers distinguish between competing brands.

Differentiation Is a Marketing Method To