Increasingly, companies are attempting to develop global products by incorporating differences regionally or worldwide into one basic design. An example of this is:
A) McDonald's changing colors on its packaging.
B) Chevrolet only using the color blue.
C) Ford and Nissan allow for substantial discretion in adjusting the models to local preferences.
D) Bell Laboratories do not use punctuation marks in their instruction manuals.

Question

Quizplus · Accepted Answer

Ford and Nissan allowing substantial discretion in adjusting the models to local preferences is an example of incorporating regional differences into one basic design to develop global products. This shows that the companies are adapting to the needs of different regions, while still maintaining a basic design across all locations. McDonald's changing colors on its packaging (option A) is an example of adaptation to local preferences but doesn't incorporate regional differences into one basic design. Chevrolet only using the color blue (option B) is too specific and doesn't provide enough information about global product development. Bell Laboratories not using punctuation marks in their instruction manuals (option D) is not related to global product development.

Increasingly, Companies Are Attempting to Develop Global Products by Incorporating