When a consumer's perception of a brand as compared with that of competitors' brands, in which the mental image of that brand evokes a mental rank, this is known to marketers as:
A) unintended purchasing.
B) user related benefits packages.
C) unique selling package.
D) positioning.

Question

Quizplus · Accepted Answer

The given scenario describes the concept of positioning. Positioning is the process of creating an image or identity of a brand or product that stands out in the minds of the consumers and distinguishes it from the competitors in a positive way. It involves identifying and promoting the unique features and benefits of the product or brand that resonates with the target audience's needs and preferences. Thus, the mental rank of a brand as perceived by the consumer in comparison to competitors is a crucial aspect of its positioning. The other options, such as unintended purchasing, user-related benefits packages, and unique selling package, are not relevant to the given scenario or are not marketing concepts.

When a Consumer's Perception of a Brand as Compared with That