The name, term, symbol, sign or design used by a firm to differentiate its offerings from those of its competitors is called the:
A) peer group.
B) lesson.
C) brand.
D) image.

Question

Quizplus · Accepted Answer

The term used by a firm to differentiate its offerings from those of its competitors is called the brand. The other options, peer group, lesson, and image, do not appropriately fit the given definition.

The Name, Term, Symbol, Sign or Design Used by a Firm