The two main concerns when selecting media are effectiveness in reaching the appropriate target market and placing the advertising in a program that has dominance in strategy, participation and destination.
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Q1: Direct marketing establishes a relationship with a
Q2: The actual face-to-face negotiations and the approach
Q3: Database marketing allows the creation of an
Q4: The human voice is not considered a
Q6: The elements of the promotional mix are
Q7: Encoding the message is converting information into
Q8: When the exporter uses indirect exports to
Q9: Whatever the goal of the communications process,
Q10: Customer relationship management includes sales efforts linked
Q11: When someone responds to a message through
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