When the exporter uses indirect exports to reach international markets, the export process is externalized through an intermediary who takes care of the international sales effort.

Question

Quizplus · Accepted Answer

Indirect exporting involves using an intermediary such as an export agent, distributor, or trading company who handles the exporting process on behalf of the exporter. This means that the international sales effort is externalized to the intermediary, and the exporter does not directly handle the selling activities in foreign markets.

When the Exporter Uses Indirect Exports to Reach International Markets