The practice of promoting the interests of the company by associating it with a specific event or a cause is referred to as:

Question

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Sponsorship involves promoting the interests of a company by associating it with a specific event or cause. Blasting and eventizing are not commonly used terms in this context, while market driven simply refers to the concept of being responsive to the needs and preferences of the target market.

The Practice of Promoting the Interests of the Company by Associating