When multiple forms of message delivery are used to develop a relationship with the prospect, this synergy is that is also known as IMC Process is described as:

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Integrated marketing communications (IMC) is the approach of combining various forms of communication and promotion to create a seamless and unified message. This can include advertising, public relations, direct marketing, personal selling, and other forms of communication. The goal of IMC is to create synergy among the various communication channels and to maximize the impact of the message on the target audience. IMC is an effective way to build relationships with prospects and customers and to create a consistent brand image across all communication channels.

When Multiple Forms of Message Delivery Are Used to Develop