What is the purpose of direct marketing?

Question

Quizplus · Accepted Answer

The purpose of direct marketing is to establish a direct relationship with a customer in order to initiate an immediate and measurable response, such as a purchase or inquiry. Direct marketing can be done through various channels including mail, email, social media, and telemarketing. The goal is to target specific individuals or segments with relevant messaging and offers to encourage a response. Direct marketing allows for the collection of data and analysis of results to continuously improve and personalize future campaigns.

What Is the Purpose of Direct Marketing