If the exporter is in the position to define the __________ clearly, the choice of media will be easier and more effective.

Question

Quizplus · Accepted Answer

The target market is the specific audience that the exporter is trying to reach with their advertising. If the target market is defined clearly, it will be easier to select the appropriate media for advertising to that audience. The cost and place are also important factors to consider when choosing media, but they may not have as direct an impact on the effectiveness of the advertising campaign as having a clear understanding of the target market. The exporter, while important, is not typically a factor in choosing media for advertising.

If the Exporter Is in the Position to Define the __________