What is the most likely scenario for an international product introduction?
A) To be English based and only deal with American intermediaries
B) Concentrate efforts on only the most attractive markets
C) Personalize the packaging for individuals
D) Preplan the marketing allocation to include customization

Question

Quizplus · Accepted Answer

Concentrating efforts on the most attractive markets is a common strategy for international product introduction, as it allows companies to focus resources on areas with the highest potential for success.

What Is the Most Likely Scenario for an International Product