This group is traditionally organized along product lines and provides the international marketer with complete marketing services and will purchase the product and exercise more independence.
A) Distributor
B) Enhancer
C) Channel lieutenant
D) Trans-importer

Question

Quizplus · Accepted Answer

A distributor is an intermediary in the distribution channel that purchases the products from the manufacturer and resells them to the end customers. Distributors are traditionally organized along product lines and offer complete marketing services, providing the international marketer with more independence.

This Group Is Traditionally Organized Along Product Lines and Provides