Generally, the more specialized, expensive, bulky, or perishable the product and the more after-sale service it may require
A) the longer the channel.
B) the more intermediaries would be involved.
C) the shorter the channel.
D) no intermediaries are involved.

Question

Quizplus · Accepted Answer

In general, for specialized, expensive, bulky, or perishable products that require after-sale service, it is more efficient to have a shorter channel with fewer intermediaries. This allows for more direct communication between the producer and the end consumer, minimizing the potential for miscommunication or mishandling of the product. Additionally, having fewer intermediaries can help keep costs down and ensure that the product maintains its quality throughout the distribution process.

Generally, the More Specialized, Expensive, Bulky, or Perishable the Product