In industrial product development, where is the best source of new product ideas?
A) Mall intercept surveys
B) Random phone interviews
C) The customers using the industrial goods
D) Switching

Question

Quizplus · Accepted Answer

The customers using the industrial goods are the best source of new product ideas as they are the ones who can provide feedback based on their experiences using the product. This customer feedback can be used to design new features or products that better meet their needs and preferences. Mall intercept surveys and random phone interviews may provide some insights, but they may not be representative of the wider market. Switching refers to customers switching from one product to another and can provide some useful information, but this alone may not be enough to develop new products.

In Industrial Product Development, Where Is the Best Source of New