Which of the following is not one of the managing unit's responsibilities in a global marketing organization's product development process?
A) Single-point worldwide technical development and design
B) Other activities to plan, develop, originate, introduce, and support the product
C) Integration and coordination of all global program activities
D) Localization of the product to incorporate the product goals

Question

Quizplus · Accepted Answer

The localization of the product to incorporate the product goals is typically the responsibility of regional or local teams, rather than the managing unit of a global marketing organization's product development process.

Which of the Following Is Not One of the Managing