What are the three basic criteria upon which a new product competing for limited development funds is screened?
A) Procurement, production, and profit
B) Affirmative action, political sensitivity, and cultural
C) Market, technical, and financial
D) Channel height, weight, and width

Question

Quizplus · Accepted Answer

The three basic criteria upon which a new product competing for limited development funds is screened are market, technical, and financial. The market criterion looks at the potential demand for the product, the technical criterion looks at whether the product can be produced at a reasonable cost and whether the technology to produce it is available, and the financial criterion looks at the potential profitability of the product. Therefore, option C is the correct answer.

What Are the Three Basic Criteria Upon Which a New