When a product has a negative image in the user's mind, sometimes because of poor performance or an unpleasant experience, what method do marketers use to change the perception of the product?
A) Blasting
B) Set-asides
C) Repositioning
D) Flagging

Question

Quizplus · Accepted Answer

Repositioning involves changing the way a product is perceived in the minds of consumers. Marketers can do this by emphasizing different aspects of the product, targeting a different market segment, or rebranding the product with a new name or packaging. This can help to overcome any negative image associated with the product and create a more positive perception in the minds of consumers.

When a Product Has a Negative Image in the User's