Services differ from goods most strongly in their ______.
A) customer involvement
B) capacity
C) intangibility
D) perishability

Question

Quizplus · Accepted Answer

Services differ from goods in their intangibility, meaning that they cannot be touched or seen, whereas goods are physical items that can be held and examined. While customer involvement, capacity, and perishability can also be factors that distinguish services from goods, they are not as fundamental as intangibility.

Services Differ from Goods Most Strongly in Their ______