Determining the target audience is one of the three basic decisions that must be made by the media planner when developing a media schedule.

Name: Determining the target audience is one of the three basic decisions that must be made by the media planner when developing a media schedule.
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Quizplus · Accepted Answer

Determining the target audience is indeed one of the three basic decisions made by the media planner when developing a media schedule, along with setting advertising objectives and choosing media platforms.

Determining the Target Audience Is One of the Three Basic