A major objective of media strategy, on an international basis in a global market, is to reach the intended target audience with maximum efficiency and reach.
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Q9: Advertising agencies are able to overcome restrictions
Q10: The ideal situation in developing message strategy
Q11: International marketing campaigns are similar to domestic
Q12: The total media spending around the world
Q13: The process of creating brand awareness by
Q15: Determining the target audience is one of
Q16: Sampling is not a form of sales
Q17: Conflicting national regulations make global promotional efforts
Q18: Advertising in global media is dominated by
Q19: The promotional budget links established marketing objectives
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