When there is a unique market condition in a local market, what are international marketers apt to do?
A) Not market in that region
B) Use the national branded strategy
C) Localize the marketing campaign
D) Pause the marketing campaign until a new regime is in place

Question

Quizplus · Accepted Answer

International marketers are apt to localize the marketing campaign in a unique market condition in a local market. This is because localizing the marketing campaign ensures that the marketing efforts are aligned with the local culture and preferences of the consumers, which is crucial to succeed in that market. Not marketing in that region or using a national branded strategy may not work effectively in such unique market conditions. Pausing the marketing campaign until a new regime is in place is not a practical solution as it may take a long time for the new regime to set in, and the company may lose out on potential business opportunities during the interim period.

When There Is a Unique Market Condition in a Local