The marketing communication function charged with executing programs to earn public understanding and acceptance is known as:
A) sales promotion.
B) couponing.
C) public relations.
D) umbrella marketing.

Question

Quizplus · Accepted Answer

The function charged with executing programs to earn public understanding and acceptance is known as public relations. Sales promotion and couponing are more focused on short-term tactics to increase sales, while umbrella marketing is not a commonly used term in marketing communication.

The Marketing Communication Function Charged with Executing Programs to Earn